American Crew was the first real Male Grooming hair brand for men. Launched in the UK in 1997, American Crew continues to be the number one professional hair brand for men. American Crew Fiber continues to be the real 'Hero' product for guys with short to medium length hair.
American Crew Forming Cream
For classic avant-garde or trendy styles Forming Cream provides high hold excellent pliability and a low shine matte finish.
The perfect product for molding or sculpting hair (and re-sculpting if needed throughout the day). Can give you a funky style without much effort. Provides a matte finish.
Body and shine with a firm hold.
This alcohol-free formula is non-drying to the scalp and contains thermal barriers that protect hair from environmental stress.